Know what a tag line is. (5) – a tag line is a short, catchy phrase that is associated with a particular products – example “just do it” Nike
Know about the rule of thirds and other methods of good composition in photography (1)
- placing the focal point a third of the distance from the edge of the frame instead of in the center.
-If an object is moving across the plane, putting space in front
·Not a lot of extraneous background.
Know about the image in a camera obscura (9) – a camera obscura uses a small hole that allow light and an image reflect onto a flat surface. The image is shown upside down.
Know how a photographic print works (9) – the light reflecting off an image is allowed into a lightproof box (camera) for a brief amount of time. The image is exposed onto light sensitive, chemicals on film creating a negative (opposite).
The film is developed and used to create a positive (print). The negative black areas prevent light from getting onto the light
sensitive positive paper and the clear areas let the light through.
Know what makes a good 1 page visual ad and who the audience is (compare a good w/ bad) (1,2) – some characteristics of a a good ad:
-important areas or images a large
·important areas have contrast
·important areas are generally in the upper quarter of the ad.
·Information is grouped according to similarity
·The eye does not wander around.
·Less is more
Know how a silkscreen works. - a silkscreen is a printing method that uses stencils to create multiple images. Areas that are to allow ink to the paper are cut from a stencil, areas to remain paper color are left. Stencil is attached to screen and ink is forced through onto paper.
Know how animation works. – animation involves the creating of many images that gradually change and are viewed in rapid succession creating the illusion of movement. It is important that the movement is gradual and the image remains consistent.
Know about the rule of thirds and other methods of good composition in photography (1)
- placing the focal point a third of the distance from the edge of the frame instead of in the center.
-If an object is moving across the plane, putting space in front
·Not a lot of extraneous background.
Know about the image in a camera obscura (9) – a camera obscura uses a small hole that allow light and an image reflect onto a flat surface. The image is shown upside down.
Know how a photographic print works (9) – the light reflecting off an image is allowed into a lightproof box (camera) for a brief amount of time. The image is exposed onto light sensitive, chemicals on film creating a negative (opposite).
The film is developed and used to create a positive (print). The negative black areas prevent light from getting onto the light
sensitive positive paper and the clear areas let the light through.
Know what makes a good 1 page visual ad and who the audience is (compare a good w/ bad) (1,2) – some characteristics of a a good ad:
-important areas or images a large
·important areas have contrast
·important areas are generally in the upper quarter of the ad.
·Information is grouped according to similarity
·The eye does not wander around.
·Less is more
Know how a silkscreen works. - a silkscreen is a printing method that uses stencils to create multiple images. Areas that are to allow ink to the paper are cut from a stencil, areas to remain paper color are left. Stencil is attached to screen and ink is forced through onto paper.
Know how animation works. – animation involves the creating of many images that gradually change and are viewed in rapid succession creating the illusion of movement. It is important that the movement is gradual and the image remains consistent.